You ready?
There’s no two things in this world that account for loss of productivity more than a good football game and highly-addictive smart phone apps. So, when you join the mega-game Angry Birds and our own Philadelphia Eagles, we’re sure to bet that the whole city is likely to shut down.
Even if you aren’t an Eagles fan, but like Angry Birds you’ll play. If you don’t already play Angry Birds, but love the Eagles, you’ll play. If you don’t like either of them, well, then you don’t belong in our society anyway.
The Wall Street Journal shares some of the big plans for the new found partnership:
On Monday, Rovio and the Philadelphia Eagles are announcing a partnership that will include an Eagles-centric Angry Birds game to be launched in the fall and a marketing push that will include everything from social media initiatives to integration on local team television shows and even in-stadium displays.
But, it didn’t come easy. Rovio is quite open about how exclusive they are with their partnerships. And, Ari Roitman, the Eagles’ senior vice president of business, became privy to that when it took almost a years worth of calls to the company to get the deal done. And, now that it’s official, Roitman is ready to make the most of the exclusive partnership.
“I think they understand, and this was part of our pitch, that this is a very scalable partnership for them and if it succeeds and we have every confidence it will, this could open a massive door for them to walk right into,” he said.
And the benefits for the team, as Roitman sees it, is to hopefully introduce the Eagles’ to a whole new generation of fans.
“We’ve got to think about the generation that’s coming into the prime years for loyalty–who are they going to choose and what are they going to choose more importantly?” Roitman said. “Is it going to be football or another form of entertainment. This is very much a play for that younger generation.”
In the mean time, a rather hilarious video has been produced to help announce the “Angry Birds” and Eagles partnership.
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