Yesterday we told you about the Keep Philadelphia Beautiful (KPB) campaign that has encouraged Philadelphians to “write” their littering wrongs, via the interactive litter prevention campaign, Littering Is Wrong Too, which uses social media, events and viral marketing to engage young adults and increase awareness of the problem of litter.
For the month of June, KPB takes it up a notch. From June 1-24, individuals who send in photos of their “wrongs,” or who stop by the Littering Is Wrong Too booth at upcoming community events, will be entered to win the opportunity to get their photo placed in print ads and digital billboards – as part of the Littering Is Wrong Too campaign. During the week of June 25, KPB will place the top 5 finalist photos on www.facebook.com/KeepPhiladelphiaBeautiful and choose a winner based on the photo that receives the most votes by the public. The winner will be announced on Friday, June 29.
To enter the contest, the public can send in the photos of their “wrongs” to email@example.com or stop by the Littering Is Wrong Too booth at one of the following events:
· June 1: Philaberry Arts & Music Festival, 6:30pm – 10pm
· June 2 & 3: The Roots Picnic at Penns Landing, noon-5pm
· June 7: Race Street Pier Promenade, 6pm-9pm
· June 10: 23rd Annual Philadelphia Pride Day LGBT Parade & Festival
· June 17: Gary Papa Run to benefit prostate cancer research & awareness, 7am
· June 19: Portuguese Heritage Festival at Penn’s Landing, 1pm-7pm
Targeted to young adults ages 18–34, Littering Is Wrong Too links littering with other undeniable – and often humorous – wrongdoings, such as eating “gas station sushi” or giving a kid “sugar at bedtime.” The campaign encourages people to “write,” photograph, and video the wrongs they see, and share their photos and videos through Facebook, Instagram, YouTube and Twitter using the hashtag #litteriswrongtoo. To date, individuals have shared such funny wrongs as “Using a public bathroom barefoot,” “Texting during a funeral,” and, a Philly favorite, “Dating a Mets fan!”
Littering is Wrong Too will run in Philadelphia until September 30.